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Keywords: Audience research
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Journal Articles
How Older People Watch Television: Telemetric Data on the TV Use in Germany in 1996
Available to PurchaseSubject Area:
Geriatrics and Gerontology
Journal:
Gerontology
Gerontology (1998) 44 (3): 176–181.
Published Online: 18 April 1998
... in a representative ‘peoplemeter’ panel of about 4,800 German television households have been surveyed, processed and analyzed using standard audience research software. In 1996, Germans 50 years and above watched on average 233 min television per day. The older a person, the longer he or she watches television...
